The fundamentals of business don’t change much no matter how much technology advances.
With that being said online or off the goal is to add a tremendous amount of value to your customers. Your customers may mean business to business (b2b) ie publicists, distributors, promoters, conference organizers, etc. Clients could mean business to consumers (b2c) ie retail clients.
Some of the best ways in building brand recognition is to create trust and credibility. This is often achieved by having a clear and identifiable brand with your core audience. Consistency in your brands message is paramount. For instance, your profile photo should be the same or similar across social media, website and blog platforms.
You’ll want a way to stay in contact with your core audience and have a way for your core audience to connect with you. For details on how this is done you’ll want to take the free ecourse at Focus Your Motivation.
You have an opportunity to be seen as an expert and position your clients and business partners for long-term success.