When you want to get more out of your social media activity for your business work towards being social. Put yourself in your audiences shoes, do you really think they want to hear another sells pitch about how great your product/service is? Do you think they really want to hear about how you’re going to help them get more money? They’ve most likely heard it before.
Share practical information and over time people will come to know and respect you as the authority on a given subject. People will be willing to share your name and resources with others. This is how you properly use social media to market and promote your business ie be social in social media.